Using PatronManager For Your New-To-File Ticketbuyer Retention Plan

As you may know, the cost of obtaining a new single ticket buyer for your arts organization is significantly higher than retaining current ticketbuyers and subscribers. Having a retention plan in place to turn new-to-file single ticket buyers into multi-ticket buying households is key to keeping your audience and revenue growing and your marketing costs down. Each organization can define what a New-to-File single ticket buyer is to them, but this is the definition that I use: New-to-File (NTF) Ticket buyer: A concert ticket buying household that has never purchased a ticket … Read more

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