Turning Your Google Analytics Data Into Reports Has Never Been Easier
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On 5/25/2016 Google launched a free version of their data visualization tool, called Data Studio, which makes it super easy to turn Google Analytics (GA) data into traditional and real-time reports. According to the announcement, “Data Studio lets you connect to all your marketing data and turn that data into beautiful, informative reports that are easy to understand, share, and fully customizable.” After using the product for a short period of time, it was crystal ...
Did You Know Google Started Providing Individual User Interaction Data?
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At the beginning of April, 2016 Google quietly rolled out a new feature inside Google Analytics (GA) that takes the first step in a direction they’ve resisted traveling but marketers and metrics pros have been screaming for: individual user tracking. Here’s how Google describes the feature. A new set of reports in Google Analytics lets you perform analysis of anonymized individual interactions with your websites and apps. User Explorer utilizes existing anonymous Google Analytics data ...
Digital Advertising For Arts Organizations
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As the President of Capacity Interactive, a digital marketing consulting firm for the cultural sector, I speak with hundreds of arts marketers every year about their digital advertising. This includes marketers from organizations of all sizes and genres, from museums to ballet companies, theaters to orchestras. At Capacity we publish an annual benchmark study looking at the digital marketing practices of the sector and work directly with over 100 arts organizations on their digital efforts. ...
IKR? I'm keeping an eye on it and if Chrome releases an update that returns the ability to adjust the…