Email Inspiration

I nerd out a lot about email marketing. Why? It is the most versatile and personal digital communications channel we have. We can segment our list to send highly relevant messages and see data on who opens them, which links get the most clicks, and more. Because we’ve had access to email technology for the longest, we tend to maintain the status quo in favor of newer channels like social media. I’ve written a number of posts on email here at Arts Hacker — designed vs. plain text, what to do with … Read more

Using Parkinson’s Law To Become A Better Manager

This series is designed to help those working in the arts and culture sector apply user experience (UX) best practices to daily content management tasks. Using Jon Yablonski’s collection at LawsOfUX.com that gathers best practices designers consider when building user interfaces, today’s installment will focus on Parkinson’s Law. Parkinson’s Law Per https://lawsofux.com/parkinsons-law/ here’s how Parkinson’s Law is defined: Any task will inflate until all of the available time is spent. Limit the time it takes to complete a task to what users expect it’ll take. Reducing the actual duration to complete a task from the expected … Read more

Pew Research Striking Findings

If you have read my previous posts, you know how much I love the Pew Research Center — there is so much great data from which we can learn. Recently, they put out their Striking Findings for 2021 and there are a few highly applicable stats therein. 1. For the first time, the number of Americans who identify as non-Hispanic White declined between 2010 and 2020. When thinking about diversity and inclusion in our organizations and audiences, this is indicative of the trend that has been happening for years. Our country’s population … Read more