Guidance On Covid-19 Re-Openings, Even If Only Virtually

If you are looking for advice on best practices for arts and cultural entities once they are allowed to re-open, Downtown Professionals Network (DPN) has created a website specifically focused on this topic called Reopen Main Street.  The advice is broken down by types of business so arts and culture has its own devoted section. Since restrictions on public interactions vary across the country, there is guidance for both live and virtual events. The very first piece of advice is to create an environment that makes audiences feel secure. Enhance your patron’s … Read more

Check Your Tone

Given that we’re all using written communication more than usual, it’s a good idea to take a step back and consider tone. Unless you’re all-in on injecting emojis into everyday business communication, you should consider spot checking using a tone analyzer. To that end, visit IBM’s tone analyzer demo. Since the onset of COVID-19 shutdowns, I’ve been testing a cross-section of my email messages through the analyzer to make sure I’m not falling into any bad habits, such as injecting too much “anger,” “fear,” “sadness,” or “tentative” tones into my messages. I’ve … Read more

To Google Grant Or Not To Google Grant

Google Grants have been around for a decade already and are still a great way for your organization to appear at the top of search results. That said, unlike in the early days, there are more requirements to keep the grant in compliance and that has caused many organizations to let their grants lapse. If you don’t have a Grant and are considering applying, or if your organization’s is currently inactive, here are some things to consider. Is your organization eligible? Google does have some restrictions, but most arts organizations will find … Read more

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