Bridge the Board And Management With A Working Committee Structure

“I just love board meetings!” said no arts (or any other kind of) manager ever. While I can’t promise you will actually start to say that, I can offer a model that I’ve seen work well in my own organization following its recent adoption. This model will make your governance structure more useful and palatable to all involved. In centers on the presence of a robust committee structure sitting in the space between the board of directors and the management. Deciding to Use Committees A nonprofit board has governance and oversight responsibilities, … Read more

Retargeting Website Visitors With Direct Mail

Disclaimer: I receive no compensation or consideration from Modern Postcard, nor are any links affiliate links.  You’re probably familiar with retargeting visitors who come to your website with Facebook content or Google advertising.  This is when you place a pixel on your website that tracks users and then deploys content or advertising to them on another digital channel. What if you could send your website visitors a postcard in the mail? My friends at Modern Postcard have created a way to do just that. I have used Modern Postcard many times over … Read more

Why You May Want To Wait Before Upgrading To Google Analytics 4

You may have heard about the big Google Analytics 4 (G4) rollout a few weeks ago. No doubt about it, G4 ushers in a remarkable new world of tools that add AI-driven insights, even better cross device tracking, and deeper data controls. Having said all of that, there are a few strong reasons why you may want to wait before upgrading. G4 won’t connect to most open source publishing platforms, like WordPress, using one of the many common plugins that connect websites to your Google Analytics account. Even Google’s own Site Kit … Read more