conferences

Conference Alert: National Arts Marketing, Development & Ticketing Conference, Chicago

Who wants to get away to Chicago? Granted, that’s a silly question because everyone wants to visit Chicago, it’s a fabulous city and on July 30 and 31, National Arts Marketing, Development & Ticketing Conference is in town. ArtsHacker editor-in-chief, Drew McManus, and senior contributor, Ceci Dadisman, will be co-hosting one of our most popular conference sessions: Click. Click. Done. Must-Have Google Analytics Settings And Reports. When: Wed, July 31, 9am -10am CT Where: Navy Pier Conference Center, Room 302 Session Description: Without a doubt, Google Analytics does all sorts of great things, but … Read more

Go Above And Beyond With Vyond

For most of us (nonprofits included), the thought of creating and editing a video, especially an animated video, is a daunting task that requires a ton of time and money. However, videos are a great tool to have in the promotional toolbox for fundraising, program advertising, and stakeholder engagement. They are fun, simple, and entertaining, resulting in a richer understanding of your program’s impact. Now that video generating tools are becoming more widespread, there are platforms, such as Vyond, that any nonprofit, no matter the size or budget, can utilize in order … Read more

Using MailChimp Segments for Frequent Targeting

So, you’ve got an email you send out to the same people frequently. Now that you have your tags in place, you can easily create segments so that you don’t have to do the and/or segmentation each time. The first thing you’ll do is go to your audience and click Manage Contacts. In that dropdown, you’ll see “Segments” — select that. Then select “Create Segment.” Now you’re ready to enter your criteria: Here, I’m selecting people who are tagged as having an interest in the Center for Music… …AND who have opened … Read more

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