Tracking Clickthroughs with Custom Links [2017]
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Just over two years ago I posted about tracking clickthroughs with custom links made using a super simple tool provided by Google that integrates perfectly with Google Analytics. Since Google has recently updated their documentation it’s an excellent opportunity to bring it up again with the updated link, as it’s still as useful as ever! To recap: The Google URL builder helps you create custom URLs that allow you to track up to five parameters …
Creating A Promo Video For An Orchestra With A Union Media Agreement
Video content is a superb way to garner engagement on Facebook. Clearly, you can use videos to promote across social media, but it works particularly well on Facebook. Recently, I was tasked by the Allentown Symphony Orchestra to promote their concerts. One concert featured the three-time Grammy Award-winning saxophonist Branford Marsalis playing with the ASO. Perhaps other marketing people can empathize when I say it’s hard to create from nothing. In other words, what does …
Take Advantage Of These Photoshop Templates To Update Your Social Media Branding [2017]
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One of the more popular posts here at ArtsHacker is from June, 2015 and provides links to downloadable Photoshop (PSD) templates you can use to create fantastic header images for Twitter, Facebook, LinkedIn, and Google+. The templates are available from graphic designer Pauline Cabera at her website, TwelveSkip.com. She updated the entire template group since that original post and they continue to do an excellent job at illustrating the finer points of avoiding #MediaQueryDesignFail. Each …
Hidden Productivity Gems: Adobe Fireworks Batch Image Processing
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No doubt about it, Adobe Creative Cloud apps are all kinds of useful. Most arts managers tend to work with the Big 3: InDesign, Photoshop, and Illustrator but if you have access to the full suite or additional stand alone apps, one hidden gem waiting to be discovered is the batch processing tool inside Fireworks; even if you never use Fireworks for anything other than the batch processing tool, you’ll still boost your productivity by …
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…