Go Above And Beyond With Vyond
For most of us (nonprofits included), the thought of creating and editing a video, especially an animated video, is a daunting task that requires a ton of time and money. However, videos are a great tool to have in the promotional toolbox for fundraising, program advertising, and stakeholder engagement. They are fun, simple, and entertaining, resulting in a richer understanding of your program’s impact. Now that video generating tools are becoming more widespread, there are …
Using MailChimp Segments for Frequent Targeting
So, you’ve got an email you send out to the same people frequently. Now that you have your tags in place, you can easily create segments so that you don’t have to do the and/or segmentation each time. The first thing you’ll do is go to your audience and click Manage Contacts. In that dropdown, you’ll see “Segments” — select that. Then select “Create Segment.” Now you’re ready to enter your criteria: Here, I’m selecting …
New Research Into Nonprofit Staff Compensation
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There’s an excellent article in the 6/12/2019 edition of fastcampny.com by Ben Paynter that examines two recent studies on nonprofit staff compensation. Spoiler alert: both studies uncovered ample evidence that compensation is a strong pain point among most employees. We conducted our own bit of reader research back in 2016 on how and why arts admins change jobs and sure enough, compensation was tied for the most common reason. How And Why Arts Managers Change …
Effective And Affordable Website User Testing
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Whether it’s your website, email marketing templates, or landing pages, user testing is a critical step toward the end of a digital redesign process. Implemented properly, the process should include live and remote user testing utilizing one of several tools made expressly for those purposes. But the reality is that process requires time and adds costs that many arts organizations simply can’t accommodate in their budget. Fortunately, we’re here to help and have put together …
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…