Capturing the Elusive Millennial Ticket Buyer
In at least three meetings this summer, the conversation has shifted toward millennials and their ticket-buying/donation making tendencies. We’re a hot topic in lots of organizations, but most especially in high-culture art organizations. Arts Marketing Directors across the nation can be seen shaking their fists and crying “Where are you millenials???” A June, 2015 article in the Sports Business Journal (no, don’t quit reading; there’s useful information to be had) details how millennials are putting traditional …
How To Manage Online Security Like A Pro (spoiler: it’s easier than you think)
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Online security is a big deal. Check that, it’s a really big deal and far too often, arts orgs and their managers don’t take as much time as they should to protect themselves and their institution. Lifehacker.com published a fascinating post by Whitson Gordon on 7/25/2015 that examines the results from some recent research by Google into security practices employed by security experts and non-security professionals. Google asked respondents about their habits and practices for …
Lead Generation for Single Tickets
If you’re like most performing arts organizations, you have long stretches of time each year when not all of your tickets are on sale. Whether that means that you put events on sale on a rolling schedule, or if you sell subscriptions first and then put all of your single tickets on sale later, you know what I mean. Here at Palm Beach Opera, we happened upon a great way to capture the information of …
Making Data Mean More Through Storytelling
One of my college professors told my class that he started each morning by watching one Ted talk. Since here in Chattanooga, our summer is a little more relaxed then during the season, I’m taking up his advice and starting each day with a TED talk*. One of my favorites that I’ve watched this summer was given by New York based Ben Wellington, author of the blog I Quant NY self-proclaimed data storyteller at 2015 …
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…