The Data Doesn’t Lie
Now is a great time to dig into some data and use it to inform your fundraising and communications campaigns. Here are some recent reports which might be helpful: Culture Track: Culture + Community In A Time Of Crisis Key Findings With lead funding from The Wallace Foundation and Barr Foundation, and additional support from Art Bridges and The Terra Foundation for American Art, Slover Linett Audience Research and LaPlaca Cohen have collaborated on a national research and strategy initiative to support the cultural sector and help …
Please Don’t Ignore Me! Rethinking How We Design For Attention
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In an age where arts organizations are learning how to re-engage patrons with remote activity, it never hurts to reexamine what we take for granted. To that end, there’s a fantastic article by Victor Yocco at SmashingMagazine.com that provides exactly the sort of perspective our field can benefit from when engaging digital initiatives. Out of the gate, Yocco does a good job at framing the discussion by reviewing two sub-types of attention that are most …
Yes, People Will Pay For Digital Content
There is a lot of talk about whether patrons will pay for digital content. I’ve always been (even pre-pandemic) in the camp that people will pay for great content. There is data coming out which shows definitively that people are indeed willing to pay for this type of content and some that shows they actually are. The recent special edition Culture Track data shows that people find digital content to be quite valuable: We also …
Better Music Experiences Come To Zoom With High Fidelity Audio
A recent release of Zoom has brought, among other things, “High Fidelity Audio Mode” (High fidelity music mode in the application settings) to the Windows and Mac clients. The feature was announced in August and rolled out publicly on September 1, 2020 with the 5.2.2 update. Musicians who have been using Zoom and other videoconferencing platforms for sessions, rehearsals, and performances since the coronavirus pandemic began earlier this year have struggled against an audio system that is …
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…