What We’re Thankful For As Arts Administrators
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In a field where it can become all too easy to feel the pressures of the day to day grind, we sometimes forget to take a step back and acknowledge the things we’re grateful for. To that end, I asked our ArtsHackers to share a few of the things they are grateful for as arts administrators during this Thanksgiving season. I hope this lets you learn a little bit more about who we are and our respective outlooks on the field.[
Google Analytics Decoded: Cross-Domain and Ecommerce
In the previous article we looked at the Google Analytics code snippet: how to find it, where to put it, and a quick evolution of the code. Adding the plain code as provided by Google will get you a lot of good data flowing in, but there’s more and better data to be had! As covered in the NAMPC presentation, cross-domain and ecommerce tracking are the bread and butter of a good digital marketing analysis. …
Google Analytics Decoded: The Code Snippets
At the 2015 National Arts Marketing Project Conference in Salt Lake City, UT, I had the distinct pleasure of presenting a session on Google Analytics with fellow ArtsHackers Drew McManus and Ceci Dadisman. Google Analytics is a powerful tool. But it all depends on and starts with the proper code snippet. You may be building a new website or perhaps you have inherited a website that doesn’t yet have the tracking code, or perhaps you …
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…