Tracking Blackbaud Donations Using GTM

If your organization uses a Blackbaud product, you know that it is tough to track conversions. The folks at LumenAd have created a handy recipe to do it using Google Tag Manager. What’s in this recipe: +  Two Google Tag Manager Triggers +  Two Google Manager Tags All four work with each other to track the Donation Confirmation of MOST Blackbaud donation pages and allows you to trigger a pixel based off of this page. In order to set this up, you must have a Google Tag Manager account which is free. If … Read more

Get Up And Running With Google Search Console

While Google Search Console (GSC) has always been a power tool every organization should use, it still manages to be one of those things that gets overlooked. Fortunately, it’s increasingly easy to get an account up and running. Google Site Kit, for WordPress, completely automates what used to be a multi-step process. We’ll review how to set up an account manually in a subsequent article. But even if you have an account set up, it isn’t uncommon to see groups do nothing with it after that. The first thing you should do … Read more

You Probably Have More Broken Links Than You Realize

Among the numerous pandemic driven content management tasks that are likely on your plate, checking your site for broken links should be high priority item. If you’re like most groups, you probably ripped up, deleted, and otherwise moved all kinds of site content (think of your events alone). As a result, you probably have a higher ratio of bad links than normal. Free Tools One Chrome extension everyone should have on hand is Check My Links  from Paul Livingstone. Not only is it powerful, but very simple to use regardless your skill … Read more

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