
Should You Use MailChimp’s New Website Builder?
Quick Answer: No. Longer Answer: MailChimp recently added a website builder to its suite of features. This is a logical addition especially because MC is looking to become a full-service CRM platform. The website builder is easy-to-use and lightweight, but it doesn’t have enough features for what most arts organizations need. That said, it could be useful to very small organizations building a first website or making the move from Wix or Weebly. I could ...

Turn Lists Into Columns With A Little CSS Magic
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One of the most common content management frustration points I find clients encounter is finding an attractive way to display long lists inside webpages. For example, the ubiquitous donor list. Sure, a dozen or so names for larger donors in a bullet list looks fine but what about when you get to that $1-$99 range and you have hundred(s) of names? Fortunately, there’s a CSS trick that will let you convert regular bullet (unordered) or ...

Effective And Affordable Website User Testing
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Whether it’s your website, email marketing templates, or landing pages, user testing is a critical step toward the end of a digital redesign process. Implemented properly, the process should include live and remote user testing utilizing one of several tools made expressly for those purposes. But the reality is that process requires time and adds costs that many arts organizations simply can’t accommodate in their budget. Fortunately, we’re here to help and have put together ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…