Promoting From Nothing
As most arts people know, promoting a new event or program can be very difficult when you don’t have any existing photos, video footage, or even past text on which to rely. All of this must be generated from scratch to launch an effective marketing campaign. You can’t recycle anything from the past because it’s a first-time, brand new event. How do you create something from nothing on a very limited budget? The tips below ...
Photographer Recommendations in NYC and London
Finding the right photographer can be tricky for different reasons—budget concerns, indoor/outdoor locations, and certainly the art direction. In satisfying clients’ needs, I’ve had to search high and low to secure good photographers. Here are my top picks for photographers based in New York City or London that won’t break the bank. 1. Dario Acosta – NYC based, excels in portraiture for opera singers particularly and classical musicians at-large. Dario’s work is excellent as he transforms his ...
Creating A Promo Video For An Orchestra With A Union Media Agreement
Video content is a superb way to garner engagement on Facebook. Clearly, you can use videos to promote across social media, but it works particularly well on Facebook. Recently, I was tasked by the Allentown Symphony Orchestra to promote their concerts. One concert featured the three-time Grammy Award-winning saxophonist Branford Marsalis playing with the ASO. Perhaps other marketing people can empathize when I say it’s hard to create from nothing. In other words, what does ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…