If You Use MailChimp RSS Campaigns You’re Going To Want This Information
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Recently, email marketing provider MailChimp added a new option to their RSS campaigns that aims to solve a long (long) standing shortcoming in their service by way of how they handle images inside the RSS feed. In particular, Mailchimp wasn’t resizing source images so they fit inside the width of the email message template across all email clients and devices (desktop, tablet, and Smartphone). For several years, MailChimp maintained a disclaimer at their knowledgebase absolving ...
Don’t Talk About Your Concerts Tell Us Something Else (Content Marketing, Part 3)
Cultivating brand dimension is essential to stand out as a classical musician today. If an artist cannot be distinguished from other colleagues of the same pedigree, how will they make it in the business of performing? Assuming an artist has already developed a solid brand that covers the basics (website, social channels, recordings, and a strong performance track record), how do they perpetuate their brand and significantly elevate it? As marketing guru Seth Godin says, ...
Big Data and Connecting the Arts
One of my college professors told my class that he started each morning by watching one Ted talk. Over the summer, I started most mornings with one and my particular favorites were from the 2015 TedxBroadway*. I’m a data geek and was drawn to Elliot Masie’s “Big Data and the connected arts” presentation. Masie, a Broadway producer and investor is also an international expert in the fields of learning, workforce development and big data. Big ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…