Authenticity FTW
We are bombarded with hundreds, even thousands of marketing messages each day. What cuts through that clutter is engaging, authentic content that your target audience can relate to. A recent article in Forbes asserts that a great way to do this is through user-generated content (UGC) and I don’t disagree. According to a 2014 study conducted by Cohn & Wolfe, 63% of consumers would prefer to do business with a brand they view as more authentic ...
Red Pill/Blue Pill: Effective Data Driven Decision Making
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On Saturday, June 2, 2018, me and my fellow ArtsHacker, Ceci Dadisman, enjoyed an opportunity to present a session titled Red Pill/Blue Pill: Effective Data Driven Decision Making to the 37th Annual Association of Arts Administration Educators Conference. We had a great deal of fun and the session was well received. Since we’re all about the share here at ArtsHacker, we wanted to make the Google Slides available to all. As has been the case ...
Out, Damned Jargon! Out, I Say!
jargon noun jar·gon \ ˈjär-gən , -ˌgän \ 1 : the technical terminology or characteristic idiom of a special activity or group sports 2 : obscure and often pretentious language marked by circumlocutions and long words an academic essay filled with jargon Arts organization descriptive copy is filled with jargon. We have lots of words that are specific to our art form which we use to describe our organization or events. The problem with this is that people who are not familiar with us don’t understand ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…