
Meeting Your Legal Duty Of Care In Post-Covid Reopening
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In another post, we had shared some general guidance provided by the Downtown Professionals Network for re-opening arts and cultural venues as Covid-19 restrictions ease up. The Event Safety Alliance, which is comprised of over 300 professionals from live event venues of all sizes, has recently issued a Reopening Guide that provides much more detailed guidance in this regard. While it is focused on live events, a great deal of the content is applicable to ...

Virtual Museum Tours Are So March
In the beginning of all the closures, most museums heavily promoted their virtual tours. (Or, if they didn’t have one already, they created one.) Many saw increased engagement in the tours in those initial days but, if you have been looking at your data, you probably have seen a drop-off in virtual visits. First off, let me say that I think virtual tours are great evergreen content to have and you should keep what you ...

Which Is Better: Plain Text Or Designed Emails?
A new experiment looks for definitive data on whether a plain text or a designed email will result in more donations. KUOW Public Radio is Seattle’s NPW news station. Their independent, nonprofit newsroom produces award-winning stories, podcasts and events. For a time sensitive fundraising campaign, KUOW decided to test their usual email design against a more simple, stripped down, less designed version to see if it would lead to more donations. You’ll want to read ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…