My Name is URL: Tracking Clickthroughs with Custom Links

Just think of how many URLs back to your website you post every day – on social media, in email campaigns, for online ads, and on and on. Wouldn’t it be great to see where your efforts are most effective? Of course, you’re already using Google Analytics (GA) to see where your traffic comes from, but there’s a very simple tool available that helps you track clickthrough rates across all your sources: the Google URL Builder. (cue John Williams fanfare) The Google URL builder helps you create custom URLs that allow you … Read more

If You Aren't Filtering Out Your Visits In Google Analytics You’ll Regret It 2018

If You Aren’t Filtering Out Your Visits In Google Analytics, You’ll Regret It

One of the most fundamental enhancements you should make to your organization’s Google Analytics (GA) account is to create a filtered view that excludes all traffic from employees regularly accessing the site from work and/or personal computers. Doing so will provide a far more accurate picture for how your users flow through your site thereby allowing you to make necessary adjustments. Regardless of your GA skill level, this is super easy to setup and will take you less than 5 minutes. Step 1: Find Your IP Address Step 2: Create A Filter … Read more

Adding Heatmaps To Your Website

If you know me even just a little, you know that I love data. Especially in the field of arts marketing because we tend to have our own preconceived notions as arts marketers on what “our people” like, what they want, and how they behave. Good data can either back that up or contradict it and put you on the right path. This is so true with websites. In my travels, I find that most arts organizations are very concerned with how their website looks which is understandable because we are so … Read more

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