Giving Tuesday

UPDATE: Getting Ready For Giving Tuesday

In October, 2015, I wrote an ArtsHacker article all about preparing your organization for Giving Tuesday.  Now in it’s 5th year, it’s on November 29, a few days earlier than last year. Giving Tuesday is the Tuesday after Thanksgiving (as in Thanksgiving, Black Friday, Small Business Saturday, Sunday, Cyber Monday, Giving Tuesday).  It is designed to kick off the last bit of charitable giving for the year and create a sort-of party atmosphere around giving. According to GivingTuesday.org, over 700,000 people in 70 countries raised more than $116,000,000. I’m certain there are arts … Read more

Helping Your Donation Page Help You

Helping Your Donation Page Help You

With an increasing number of people looking to make donations online, your organizational website has to perform many of the functions that an in-person or mailed appeal have performed in the past. The website Bloomerang can get you started with their 18 point check list for donation pages. Some of the advice you may have come across before, like having your donation form native to your website rather than redirecting donors to PayPal; making sure the site is mobile friendly; transactions are encrypted and the security of personal information is backed up with … Read more

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