To Google Grant Or Not To Google Grant
Google Grants have been around for a decade already and are still a great way for your organization to appear at the top of search results. That said, unlike in the early days, there are more requirements to keep the grant in compliance and that has caused many organizations to let their grants lapse. If you don’t have a Grant and are considering applying, or if your organization’s is currently inactive, here are some things ...
Spoiler Alert: Multichannel Communications Work Best With Donors
If you’ve been reading my posts over the years, you know that I’m an advocate of multichannel communications campaigns. It is important to communicate on a variety of channels (social media, email, direct mail, etc) because each channel reinforces the others and strengthens your content. Your patrons will likely see your message on more than one channel before they take an action. A recent article in Forbes provides data that shows that shows existing donors ...
How Is Your Organization Approaching #GivingTuesday This Year?
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Ever since its launch, #GivingTuesday had become a staple in most nonprofit organization’s fundraising schedule. Since then, it’s become everything from a much-needed holiday giving boost to a trigger for donor fatigue. I’m very curious to learn more about your experiences. Specifically: Have you experienced donor fatigue and if so, what steps have you taken to adjust solicitation material? Do you find the Toolkit Content provided by #GivingTuesday useful? Do you attempt to take advantage ...
IKR? I'm keeping an eye on it and if Chrome releases an update that returns the ability to adjust the…