Virtual Museum Tours Are So March

In the beginning of all the closures, most museums heavily promoted their virtual tours. (Or, if they didn’t have one already, they created one.) Many saw increased engagement in the tours in those initial days but, if you have been looking at your data, you probably have seen a drop-off in virtual visits. First off, let me say that I think virtual tours are great evergreen content to have and you should keep what you have. That said, a recent article by MuseumHack shows how the web searches for virtual museum tours … Read more

Guidance On Covid-19 Re-Openings, Even If Only Virtually

If you are looking for advice on best practices for arts and cultural entities once they are allowed to re-open, Downtown Professionals Network (DPN) has created a website specifically focused on this topic called Reopen Main Street.  The advice is broken down by types of business so arts and culture has its own devoted section. Since restrictions on public interactions vary across the country, there is guidance for both live and virtual events. The very first piece of advice is to create an environment that makes audiences feel secure. Enhance your patron’s … Read more

Panels And Post Show Discussions

Conversations around performances and events really can enhance the experience for people, but making it an effective and enjoyable experience can take some preparation and discipline. One of my favorite pieces on the practice was written for HowlRound by Brant Russell reflecting on his experience leading the discussions at Steppenwolf Theatre. He presented 11-ish rules that were basically aimed at having the moderator employ the lightest touch while also keeping the discussion away from questions like “how did you memorize all those lines?” He counsels directors to stay away because they are … Read more

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