Are You Looking At My Heatmap?
If you’ve ever seen me speak at a conference or attended one of my webinars, you know I love to use heatmaps to illustrate how people interact with websites and emails. Smashing Magazine recently published a great little article on using heatmaps to track activity on your WordPress website. Unlike Google Analytics, which works with numbers and statistics, the heatmaps show you the exact spots that receive the most engagement on a given page. Through heatmaps, ...
Coming Soon To A Conference Near You!
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Conference season is right around the corner and there are several opportunities to attend sessions and meet up with ArtsHacker’s regular contributors. Here’s a current list of where you can find us through the end of August, 2018: March 9-11, 2018: SETC Convention setc.org/convention ArtsHacker: Ceci Dadisman Session 1: Engaging the African American Community: A Tactical Guide ArtsHacker: Ceci Dadisman Session 2: Market Smarter, Not Harder: Using Your Own Data for Marketing Success ArtsHackers: Ceci Dadisman ...
With Great Research Comes Great Responsibility
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One of the more positive developments in the last decade or so has been the increased investment in research about factors that impact arts and cultural organizations. Even better news, in the last few years those assembling that information have started organizing the data and formatting it so that it is much easier to read and understand. The 2017 iteration of the Culture Track study we recently wrote about is one example. Instead of dense ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…