Don’t Ignore Gen X!!!
It’s not easy being a Gen Xer. Our generation tends to be overlooked in the world of marketing. I like to give my millennial colleague and fellow ArtsHacker author Sarah Marczynski a (jokingly) hard time for writing all of her millennial posts. But it’s not just she that is taking on a focus of this massive generational cohort. It’s everyone! The media, the marketers, the demographers. It really got me thinking that so many arts organizations ...
How to Stay Motivated (when you’d rather be at the beach)
Friends, summer is a hard time to stay motivated. If your arts season is Fall through Spring, you normally want to take a 3-month nap during the summer months, preferably on a beach with a cool drink in your hand. But the summer is KEY time to plan for your upcoming season. So much work can get done when you don’t have shows/performances/exhibits/artists taking up all of your time. So here’s how I stay motivated during ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…