Infographic: Optimal Image Sizes For All The Social Networks
I bet I spend a few hours a month just resizing photos for our website and social media accounts. Oftentimes, many managers might just use a photo that’s already been resized for something else but doesn’t quite fit the parameters that are optimized for a particular site. In can be daunting trying to figure out what size photos go where on what platform. I found this handy infographic from Spredfast on the Marketing Land website ...
Emerging Arts Leaders 10 Years Later…Now What?
I’ve been in arts marketing for 14 years now. I started my arts marketing career at age 28 at a 2000-seat auditorium that mostly acted as a rental house, but also presented some music and theatre acts. I spent four years there learning the ins and outs of the entertainment and arts fields. Soon after, I joined the orchestra field and am now working for my third orchestra. I know I am no longer that ...
DISCOUNTING: Be Proactive, Be Selective, Be Timely
Discounting can be a fabulous way of increasing audiences when done effectively and strategically. By offering discounts, you can bring in new patrons to your hall, reactivate patrons who haven’t attended in several years, or even help fill a concert that may not be expected to sell so well. Discounting should not be used as a panic button, however. Think strategically before you even begin your concert marketing to know what discounts you may want ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…