ArtsHacker’s Super Simple Guide To Mastering Transactional Emails Part 2
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In Part 1, we learned what transactional emails are, how to identify all the providers you may use that generate those messages, and must-have elements to include in your message templates. Today, we’re going to learn about how you should go about tracking those messages by connecting dedicated transactional email messaging providers to the services you use (spoiler: yes, there are free options!). You’ve already learned about the six primary points of contact where most ...
ArtsHacker’s Super Simple Guide To Mastering Transactional Emails Part 1
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Email marketing is great, no doubt about it. But that should only be one of your primary email oriented points of contact and groups that focus solely on email marketing are missing out on everything transactional emails offer. Transactional Emails Defined Unlike traditional email marketing that relies on messages sent to mass recipients, transactional email focuses on purpose driven messages sent to a single recipient. Typically, transactional emails are connected to a specific action, such ...
Does This JPG Make Me Look Fat? The Thinking Manager’s Shortcut To Image Optimization
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Page load speeds make the difference between making or losing online ticket sales. They also impact overall user experience to the point where an otherwise good looking website seems old and outdated. Simply put, long page load speeds are what you want to avoid at all costs and one of the biggest culprits for producing extended load times are images that are not properly optimized. So if you optimize your images, you’ll avoid that bear ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…