Using Data to Make Your Website Better…Stronger…FASTER
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Recently, fellow ArtsHacker, Ceci Dadisman, and I enjoyed giving a presentation to attendees of the Institute of Outdoor Theatre 2016 conference on how to use Google Analytics (GA) to make data-driven improvements to website content and layouts. The session was a huge hit and unlike our other GA oriented sessions over the past year (NAMPC2015 and ArtsMidwest2016), this one focused more on using out-of-the-box GA features, which made the material more readily usable for professionals ...
How And Why Arts Managers Change Jobs
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It should come as no surprise to learn that attrition rates for arts managers are high but does that mean those moving to new jobs find what they’re looking for? That’s exactly what we wanted to find out via a survey from last August. We wanted to learn more about what influenced the decision to change jobs and that’s exactly what happened; here is what we uncovered. Demographics The survey produced just under 200 responses, ...
Time Saving Google Analytics Shortcuts
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Did you know that the standard browser version Google Analytics (GA) offers a series of keyboard shortcuts? Surprise! They currently come in two types: application shortcuts and date range shortcuts. If you use GA, you know the pain of click overload in order to get where you’re going and these shortcuts will help marginalize that impact. Date Range Basics Just in case you’re new to GA, let’s do a quick overview of what the date ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…