Get Even More Of That Sweet Google Juice Using Secondary Dimensions
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Recently, my fellow ArtsHacker, Ceci Dadisman, and I conducted a private Google Analytics (GA) training session* for a nonprofit performing arts org. About mid-way through the session, we discovered that some of the attendees were unfamiliar with Secondary Dimensions and if there’s one GA feature that rises to “drop everything” status to learn, this is it. Per Google’s geek-speak definition, the “Secondary Dimension feature allows you to define a primary dimension and then view that ...
The Change History Dashboard: Your Google Analytics Secret Weapon
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Although it’s been around since 2014, the Change History dashboard inside Google Analytics is one of those oft overlooked, but useful tools that can save your bacon at just the right moment…but only if you know it’s there! There are no settings to adjust, instead, the Change History dashboard is exactly what it sounds like: a list of recent changes. You can find it by navigating to “Admin > Account > Change History.” There’s a ...
12 Dark Pattern Tactics And How To Make Sure You Aren’t Using Them
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Undoubtedly, arts organizations want to maintain as large of a list of engaged subscribers as possible when it comes to their users. But there’s a fine line between encouraging ongoing engagement and outright tricking patrons into signing up or making purchases they didn’t mean to. That’s exactly what Dark Patterns are; tricks used to make users engage in an action they didn’t intend. User Experience professional Harry Brignull is a champion of calling out Dark ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…