Creating A Promo Video For An Orchestra With A Union Media Agreement
Video content is a superb way to garner engagement on Facebook. Clearly, you can use videos to promote across social media, but it works particularly well on Facebook. Recently, I was tasked by the Allentown Symphony Orchestra to promote their concerts. One concert featured the three-time Grammy Award-winning saxophonist Branford Marsalis playing with the ASO. Perhaps other marketing people can empathize when I say it’s hard to create from nothing. In other words, what does …
Take Advantage Of These Photoshop Templates To Update Your Social Media Branding [2017]
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One of the more popular posts here at ArtsHacker is from June, 2015 and provides links to downloadable Photoshop (PSD) templates you can use to create fantastic header images for Twitter, Facebook, LinkedIn, and Google+. The templates are available from graphic designer Pauline Cabera at her website, TwelveSkip.com. She updated the entire template group since that original post and they continue to do an excellent job at illustrating the finer points of avoiding #MediaQueryDesignFail. Each …
Hidden Productivity Gems: Adobe Fireworks Batch Image Processing
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No doubt about it, Adobe Creative Cloud apps are all kinds of useful. Most arts managers tend to work with the Big 3: InDesign, Photoshop, and Illustrator but if you have access to the full suite or additional stand alone apps, one hidden gem waiting to be discovered is the batch processing tool inside Fireworks; even if you never use Fireworks for anything other than the batch processing tool, you’ll still boost your productivity by …
Social Media Update 2016
A few weeks ago, the Pew Research Center released their Social Media Update. Take a look and see lots of great data about how people are using social media. Over the past decade, Pew Research Center has documented the wide variety of ways in which Americans use social media to seek out information and interact with others. A majority of Americans now say they get news via social media, and half of the public has …
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…