Master Your Domain With Google Search Console: Must-Have Settings
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Now that you have your Google Search Console (GSC) account created, you’re ready to get cracking on must-have settings and configurations. Immediately after your account is verified, you’ll notice a message in the site’s “Messages” dashboard. It’s an automatic message from Google and although it might seem like one of those obligatory “thanks for signing up” notes, it points out some critical next-steps you’ll need to complete. The most efficient way to get through these …
Culture Track 2017 Is Here!
After waiting for three long years, the 2017 edition of LaPlaca Cohen’s Culture Track has arrived! Arts and culture data nerds, rejoice! As per the Culture Track website: Culture Track is a national online survey of cultural consumers’ attitudes, motivators, and barriers to participation. There are tons of good nuggets of data in the report, but it bears reiterating the most high-level concept. We arts administrators have known this anecdotally for years, but it is …
How To Find Your Brand Archetype
To enlarge a fan base and keep them interested, the artist needs to regularly pump out content that aligns with their branded archetype—providing additional facets to who they are. After all, the core of branding is distinguishing one from the masses—creating visual, aural, and emotional identity. Ask Questions Before content generation though, the archetype needs to be selected and be front and center in the artist’s mind and their staff’s minds (manager, publicist, etc.). An …
Master Your Domain With Google Search Console: Getting Started
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Earlier in the month, I posted an article about how you can use Google Search Console (GSC) to temporarily hide a page from Google Search Results. Several readers wrote in to say that although they could really use that tool, they didn’t have a GSC account set up and when they tried, they gave up after reaching a few frustrating parts of the process. As such, we wanted to create a new series that walks …
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…