Quite Possibly The Best Oops Email I’ve seen In A Long Time
First of all, if you do email marketing, you should be aware of Really Good Emails. It is a great resource and source of inspiration and their email newsletter is one of the few I subscribe to AND actually open. Recently they did what happens to everyone occasionally — they sent out an email with an error in it. Upon realizing their mistake, it was time for a mea culpa. This was the rather fabulous oops email …
Activate Google Signals And Slurp Up Even More Of That Sweet Google Juice
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Google Signals provides the framework for tracking signed in users across devices, such as multiple browsers, mobile apps, mobile devices, and more. In short, the new reporting features in Signals will let you take advantage of enhanced advertising and reporting features. While all the cross-device capabilities are still in Beta mode, they’ve been up and running for several months. Consequently, if you were waiting to see how these new features would shake out, you should …
Valuing and Acknowledging Donations
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I recently attended a webinar conducted by John Taylor of John H. Taylor Consulting providing updates on IRS rules on acknowledging charitable giving. Neither Taylor nor I are lawyers and there are a lot of subtleties and exceptions when it comes to tax law. There were a number of interesting things Taylor mentioned that are worth being aware of, if only to serve as a conversation starter with your accountants and attorneys. Perhaps the thing …
Friends Don’t Let Friends Boost Posts
You’ll find out what I mean by that ^^^ at an in-depth webinar all about Facebook advertising hosted by the West Virginia Association of Museums. Registration is required but you don’t have to be a WVAM member to attend. This webinar is perfect for small to mid-size arts organizations of all types looking to get started with Facebook advertising or take your campaigns to the next level. More information and registration —> Facebook Advertising: A …
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…