If Google Analytics 4 Feels Overwhelming, You’re Not Alone
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It’s easy to look at the new Google Analytics 4 (GA4) dashboards and feel completely lost. For those who don’t have a great deal of experience working with GA4 you may think the issue is you but rest assured, there is a considerable amount of angst from even the most seasoned marketers and data analysts. There’s a great article from Roger Montti published in the June 23, 2021 edition of searchenginejournal.com that explains why there’s …
Time To Include #ShowTheSalary In The Hiring Process
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There has been a growing campaign internationally in the non-profit/charity sectors over recent years for employers to include a salary range when conducting job searches rather than utilizing vague terms like “competitive” or commensurate with experience.” The Show The Salary website was started in the UK, but people in the United States and Canada have taken up the cause. People like Nonprofit AF blogger Vu Le frequently make Twitter posts directed at employers using the …
Self Serve Advertising Is The Future
Let’s talk about advertising. No, not digital channels. I want to talk about traditional channels. For most organizations, running ads on traditional channels like radio, TV, or even billboards is still a part of an effective communications campaigns. However, those channels are usually expensive and time-consuming to book. I’ve got nothing against ad reps but, without fail, there is a lot of back and forth during the process and they will try to get you …
Tools To Help De-Jargon Your Messaging
Note: There are no affiliate links included in this post. In my war against jargon, I’ve come across a couple of tools that can help simplify our messaging quickly and easily. Neither are free, but they are affordable and you may find them well worth the cost. Both of these first options are AI powered copywriting assistance. They will take copy you provide and improve, expand, or, for today’s purposes, simplify it. Conversion.ai I use …
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…