To Text Or Not To Text
That is the question. Whether ’tis more effective to send SMS messages to your patrons, or to take a stance against it and by opposing, miss out. With 97% of Americans owning a mobile phone, texting is a way to reach a large portion of our audiences. Also, our inboxes overwhelmed with work and personal emails which can make texting a better way to get a message out to a targeted audience. So, what are …
Advocacy Alert: Contact The White House About Establishing A National Vaccination Status Program
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As we begin the new year, I want to encourage everyone to contact the White House and encourage the administration to advocate for a national vaccination status program that can be adopted at the state, local, and even institutional level. The omicron variant underscores the need for a secure and reliable system managed at the federal level that organizations and local governments can opt into. It needs to be user friendly and function as both …
#ShowTheSalary
It’s no secret that many of us in the industry have been pushing organizations to list the salary range when advertising a job. This week, New York City has passed a law that employers must include the salary range in a job posting beginning in April 2022. The bill, which passed on Wednesday in a 41 to 7 vote, says employers failing to list minimum and maximum salary ranges for New York City-based roles are …
Why “Click Here” & “This Link” Are Choices To Avoid For Web And Email Links
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Way back in 2016, ArtsHacker Phil Paschke wrote an article about why you want to begin moving away from using phrases like “click here” in web and digital marketing copy. Fast forward five years and it’s still an issue at a lot of sites but the stakes are a good bit higher now than in 2016. It isn’t difficult to find, common examples include “complete this form,” “click here for more information,” or “download our brochure with this link” …
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…