How To Create A Google Account The Right Way
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Show of hands: how many of you out there use an employee specific email address for your organization’s Google account? That’s what I thought. Let’s learn why that’s not really a great idea and see what can be done to avoid that bear trap. Why You Don’t Want To Use An Employee Specific Email Address The moral of the story is even the smartest arts managers tend to overlook this critical item. Fortunately, the solution …
Instagram for Arts Orgs: What You Need To Know About Content And Setting Goals
In the first part of this series, Jonathan Eifert walked you through the basics of creating an Instagram account. So, now that you’re set up, you’ll need to fill it with content and engage users. First, Lets Set Some Goals. Setting goals is a way to measure your success and to determine how effective your presence is on Instagram. #1: Set a follower goal. People who want your pictures to appear in their homefeed are called “followers.” …
Never Accept The Treasurer’s Report
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With all the recent emphasis about the responsibility of a non-profit board to practice good governance and oversight it may come as a surprise to learn that refraining from approving the treasurer’s report on the financial status of the organization is the most responsible course. During a board meeting there are a lot of items on the agenda upon which members will make motions to accept and vote on, but the treasurer’s report should not …
Instagram For Arts Orgs: What It Is And What You Need To Know About Setting Up An Account
Instagram is certainly one of the more popular social media platforms to-date. At 400 million users, this is probably not going to disappear anytime soon. The key component to understanding Instagram, and any social platform, is what demographic does it tap? Ninety percent of Instagram users are under the age of 35. Clearly, the majority of the 400 million users are “young users.” With that said, arts organizations should be interested in developing a strong …
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…