Tips For Young Professionals Entering The Field
With summer in the arts world, comes the end of seasons for many organizations and perhaps, a slower, more leisurely pace at work. (I can actually eat my lunch now instead of scarfing it down en route to photograph a masterclass or set up 100 chairs for an event!) Summer also means new graduates entering the nonprofit and arts administration world and I love nothing better than a list of advice for emerging leaders. Nonprofit With …
Let’s Get Your Facebook Ad Campaigns Organized
Are you advertising on Facebook by clicking the Boost Post button at the bottom of your posts? That’s certainly one option to consider and fellow ArtsHacker Jonathan Eifert covered recently covered that option in a wonderfully detailed post but since ArtsHacker is all about options, I have something special to share with you. Facebook has a handy structure for ad campaigns: Campaign > Ad Sets > Ads. Here’s a fun graphic to show that in …
How to Promote Your Facebook Posts
There is a cheap, but effective trick with Facebook advertising: a little money goes a long way. Boosting individual posts can make the difference between content seen by few to seen by many. Here is a quick guide to promoting individual Facebook posts. Below is an example of what $30 bought with Facebook advertising. You will note that it reached over 8,000 people and garnered 126 likes and 38 shares. Below is a different example …
Does This JPG Make Me Look Fat? The Thinking Manager’s Shortcut To Image Optimization
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Page load speeds make the difference between making or losing online ticket sales. They also impact overall user experience to the point where an otherwise good looking website seems old and outdated. Simply put, long page load speeds are what you want to avoid at all costs and one of the biggest culprits for producing extended load times are images that are not properly optimized. So if you optimize your images, you’ll avoid that bear …
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…