
The Latest List Of Google Analytics Must Have Settings And Configurations
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I’m attending #19NTC (the Nonprofit Technology Conference) in Portland, OR this week and in addition to a presenting a session on creating data driven culture along with fellow ArtsHacker, Ceci Dadisman, I’ll be hosting one of NTC’s new tactical sessions. Tactical sessions are shorter sessions, 30-minutes each, are designed to be deep dives into practical, immediately actionable tips and tricks. If that sounds like a lot like what artshacker.com is all about, you’d be on the right …

It’s Like Excel On Steroids
Most of us are using Excel to manage any number of things, right? *everyone nods in agreement* I’d like to invite you to try my go-to spreadsheet software: Airtable. You guys, this thing is like Excel on steroids (in a good way). I use it exclusively to manage advertising campaigns, editorial calendars, speaking engagements, and more. Here are just a few of the reasons why I love it so much: It is in the cloud …

You Need To Pay Taxes On Program Book Ads
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Non-Profits Pay Taxes On Unrelated Business Income Just because your organization is tax exempt doesn’t mean everything you do is exempt from taxes. There are a number of activities that result in what is known as Unrelated Business Taxable Income (UBTI) which may be as much as 21%. While there are some subtle distinctions that determine what activities are taxable and which are not, program book advertising is definitely taxable. IRS publication 598, is a …
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…