The Latest List Of Google Analytics Must Have Settings And Configurations


By: Drew McManus

I’m attending #19NTC (the Nonprofit Technology Conference) in Portland, OR this week and in addition to a presenting a session on creating data driven culture along with fellow ArtsHacker, Ceci Dadisman, I’ll be hosting one of NTC’s new tactical sessions.

Tactical sessions are shorter sessions, 30-minutes each, are designed to be deep dives into practical, immediately actionable tips and tricks.

If that sounds like a lot like what is all about, you’d be on the right track which is why I am all kinds of stoked about being part of the program for its inaugural year.

My tactical session will focus on implementing must-have Google Analytics settings, which attendees will be able to do right in the session:

  1. Set Your Primary URL
  2. Activate Demographics
  3. Activate google Signals
  4. Bot Filtering
  5. Filtering Out Your Own Visits
  6. Referral Exclusions
  7. Activate Search Tracking
  8. Adjusting Session Settings and Campaign Lengths

Regular ArtsHacker readers will recognize most of those topics as existing articles, many of which are updated on a regular basis to include recent changes.

To that end, the slide deck from today’s tactical session includes the latest screenshots from Google Analytics admin panels and copious notes describing why each setting is important along with answers to typical questions that arise during the respective setup processes.

And since we’re all about sharing the love, here’s a copy of the session slide deck.

Drew McManus
Drew McManus
In addition to my consulting business, I'm also the Principal of Venture Industries Online but don’t let that title fool you into thinking I'm just a tech geek. I bring 20+ years of global broad-based arts consulting experience to the table to help clients break the cycle of choosing one-size-fits-none solutions and instead, deliver options allowing them to get ahead of the tech curve instead of trying to catch up by going slower. With the vision of legacy support strategy and the delights of creative insights, my mission is to deliver a sophisticated next generation technology designed especially for the field of performing arts. The first step in that journey began in 2010 when The Venture Platform was released, a purpose-designed managed website development solution designed especially for arts organizations and artists. For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, lead a team of intrepid arts pros to hack the arts, lead an arts business incubator, and love a good coffee drink.
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