I’m attending #19NTC (the Nonprofit Technology Conference) in Portland, OR this week and in addition to a presenting a session on creating data driven culture along with fellow ArtsHacker, Ceci Dadisman, I’ll be hosting one of NTC’s new tactical sessions.
Tactical sessions are shorter sessions, 30-minutes each, are designed to be deep dives into practical, immediately actionable tips and tricks.
If that sounds like a lot like what ArtsHacker.com is all about, you’d be on the right track which is why I am all kinds of stoked about being part of the program for its inaugural year.
My tactical session will focus on implementing must-have Google Analytics settings, which attendees will be able to do right in the session:
- Set Your Primary URL
- Activate Demographics
- Activate google Signals
- Bot Filtering
- Filtering Out Your Own Visits
- Referral Exclusions
- Activate Search Tracking
- Adjusting Session Settings and Campaign Lengths
Regular ArtsHacker readers will recognize most of those topics as existing articles, many of which are updated on a regular basis to include recent changes.
To that end, the slide deck from today’s tactical session includes the latest screenshots from Google Analytics admin panels and copious notes describing why each setting is important along with answers to typical questions that arise during the respective setup processes.
And since we’re all about sharing the love, here’s a copy of the session slide deck.