Month: December 2021

#ShowTheSalary

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It’s no secret that many of us in the industry have been pushing organizations to list the salary range when advertising a job. This week, New York City has passed a law that employers must include the salary range in a job posting beginning in April 2022. The bill, which passed on Wednesday in a 41 to 7 vote, says employers failing to list minimum and maximum salary ranges for New York City-based roles are engaging in discriminatory practices. I encourage you to read all the details in this recent article on … Read more

Why “Click Here” & “This Link” Are Choices To Avoid For Web And Email Links

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Way back in 2016, ArtsHacker Phil Paschke wrote an article about why you want to begin moving away from using phrases like “click here” in web and digital marketing copy. Fast forward five years and it’s still an issue at a lot of sites but the stakes are a good bit higher now than in 2016. It isn’t difficult to find, common examples include “complete this form,” “click here for more information,” or “download our brochure with this link” where the underlined words are linked to the URL target. While those may feel natural, the sooner … Read more