It Isn’t Only About “Young” People

A recent article in The Economist predicts that 2020 will begin the decade of the “young old” (or “yold”).  This refers to a Japanese term used to classify people aged between 65 and 75. We tend to think of “young” audiences as people below the age of 40 but many of us have audiences where the average age is above 70. We can’t forget about the people in between. The yold are more numerous, healthier and wealthier than previous generations of seniors. There will be 134m 65- to 74-year-olds in rich countries … Read more

Only Three Days Left To Complete The Reader Survey And Enter To Win A Complete Set Of Arts Admin Merit Badges

There are only three more days remaining to get in on Arts Admin Merit Badge giveaway. All it takes is submitting a 2019 reader survey where one reader submission will be selected at random. For everyone that already submitted a response, thank you. We’ve been reviewing the feedback every few days and there are some really useful observations and insights. If you haven’t completed the survey, it only takes a few minutes to complete. You Will Be Asked About: Demographic info. The value you place on existing content and how its organized. … Read more

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