Print With A Purpose

We tend to question whether or not we still need to place print advertising. The efficacy of newspaper ads  depends on your market and target audience. That said, I just saw a really great use of a print ad that is totally outside the box. Love Beauty and Planet recently placed an ad in the New York Times that isn’t just an ad, but it is actually wrapping paper. Not only does this adhere to the brand’s philosophy of being environmentally-friendly, but it is also clearly tailored to their target audience: women. … Read more

Does Your State Prohibit Non-Voting Board Directors?

A few years back I made a post addressing the assumption that ex officio positions on a board of directors were automatically non-voting. Spoilers: That is not the case. Apropos to that, I recently became aware of a 2009 law in California that prohibits non-profit organizations from having non-voting directors. I wasn’t aware that such restrictions existed anywhere so check the laws in your state. Thus, a nonprofit corporation may not have non-voting members on its board of directors. One of the rationales for this change was to clarify the use of … Read more

Does Your Navigation Suffer From UIC (Unnecessary Icon Labels)?

Recently, SmashingMagazine.com published an article by Suzanne Scacca that examines web trends that may be time to retire. While several aren’t applicable to most nonprofit arts orgs, there is one you should consider: unnecessary icon labels. Inside the design world, navigation icons are a great way to make clients feel like they are getting something super personal but in reality, it’s just billable filler that is easy to produce. Scacca uses a Geico app design for some of her examples. The icons aren’t all that easy to decipher (except the tow truck) … Read more

Send this to a friend