Print With A Purpose
We tend to question whether or not we still need to place print advertising. The efficacy of newspaper ads depends on your market and target audience. That said, I just saw a really great use of a print ad that is totally outside the box. Love Beauty and Planet recently placed an ad in the New York Times that isn’t just an ad, but it is actually wrapping paper. Not only does this adhere to ...
Does Your State Prohibit Non-Voting Board Directors?
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A few years back I made a post addressing the assumption that ex officio positions on a board of directors were automatically non-voting. Spoilers: That is not the case. Apropos to that, I recently became aware of a 2009 law in California that prohibits non-profit organizations from having non-voting directors. I wasn’t aware that such restrictions existed anywhere so check the laws in your state. Thus, a nonprofit corporation may not have non-voting members on ...
Does Your Navigation Suffer From UIC (Unnecessary Icon Labels)?
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Recently, SmashingMagazine.com published an article by Suzanne Scacca that examines web trends that may be time to retire. While several aren’t applicable to most nonprofit arts orgs, there is one you should consider: unnecessary icon labels. Inside the design world, navigation icons are a great way to make clients feel like they are getting something super personal but in reality, it’s just billable filler that is easy to produce. Scacca uses a Geico app design ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…