Month: April 2019

Press Kits: What Arts Orgs Actually Want

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Press kits are easy, all it takes is making some photos and a pdf bio available then call it a day, right? Guess again. While that might be the bare minimum from days past, an effective artist press kit requires considerably more time and effort to craft. It isn’t unfair to say most arts marketers have anywhere from 5-20 minutes per event for compiling all the related artist information. That includes promo images, bios, and any program specific copy. Unfortunately, too many artists and/or their managers make those tasks so difficult, they … Read more

How A Healthy Data Driven Culture Energizes Healthy UX

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I recently wrapped up a workshop for Americans for the Arts and Pennsylvania Council on the Arts on Website User Experience with a terrific group of participants taking part in a two-year capacity building initiative titled Arts Marketing and Audience Engagement in the 21st Century: Building the Capacity of Pennsylvania’s Cultural Sector. Though yesterday's temps were chilly, it didn't stop Drew McManus of Venture Industries Online from presenting a great… Posted by Pennsylvania Council on the Arts on Tuesday, April 16, 2019 I want to thank everyone from BottleWorks, PA Council for the Arts, and … Read more

How To Segment Using Tags In MailChimp

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Fine, I’ll say it. If you’ve got 25 lists in MailChimp (now called “audiences”), you’ve got about 24 too many. In order to easily segment and suppress members of your list, you should have only one main list in which the majority of your contacts live. I know, this is probably different than how you currently have your lists set up. However, I promise this is the way to go in order to send emails to all the specific groups of people you need. Ok, stay with me here. Within this main … Read more