Everything I Ever Needed To Know About Arts Marketing, I Learned From Mister Rogers

It’s no secret that I’m a huge fan of Mister Rogers’ Neighborhood. When I was a kid, it was the only TV show I was allowed to watch. (I’m not kidding, ask my mother.) As a native Pittsburgher, I was lucky enough to be in his presence with some frequency. I saw him more than once at Pittsburgh Symphony Orchestra concerts and even got the chance to talk with him briefly after a Renée Fleming recital. Yes, he was exactly the same in real life as he is on his (as he … Read more

12 Dark Pattern Tactics And How To Make Sure You Aren’t Using Them

Undoubtedly, arts organizations want to maintain as large of a list of engaged subscribers as possible when it comes to their users. But there’s a fine line between encouraging ongoing engagement and outright tricking patrons into signing up or making purchases they didn’t mean to. That’s exactly what Dark Patterns are; tricks used to make users engage in an action they didn’t intend. User Experience professional Harry Brignull is a champion of calling out Dark Pattern practices and educating marketing professionals on how to avoid it. The more you learn about Dark … Read more

Easy Meeting Scheduling With Doodle

If I can put on my grumpy Gen-X arts admin hat for a moment, I have to say that the older I get, the less I enjoy trying new apps. Instead, finding something that works and sticking with it holds a lot of value. Having said that, when I do run across something new that makes me want to switch, it’s really exciting. Case in point, I started using Doodle to schedule meetings across multiple participants and it has been a terrific tool. Doodle offers free and paid accounts and for most … Read more

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