Authenticity FTW
We are bombarded with hundreds, even thousands of marketing messages each day. What cuts through that clutter is engaging, authentic content that your target audience can relate to. A recent article in Forbes asserts that a great way to do this is through user-generated content (UGC) and I don’t disagree. According to a 2014 study conducted by Cohn & Wolfe, 63% of consumers would prefer to do business with a brand they view as more authentic ...
Time To Think About Compensation Resources
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Within the parameters of nonprofit performing arts, compensation can be a sticky subject, especially when it comes to those at the top of the pay scale. Fortunately, transparency goes a long way and you have multiple resources for researching current trends. An article I posted here at ArtsHacker in 2016 is every bit as relevant now as it was then: Looking For Some Nonprofit Compensation Resources? If you’re looking for something more readily available and ...
Red Pill/Blue Pill: Effective Data Driven Decision Making
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On Saturday, June 2, 2018, me and my fellow ArtsHacker, Ceci Dadisman, enjoyed an opportunity to present a session titled Red Pill/Blue Pill: Effective Data Driven Decision Making to the 37th Annual Association of Arts Administration Educators Conference. We had a great deal of fun and the session was well received. Since we’re all about the share here at ArtsHacker, we wanted to make the Google Slides available to all. As has been the case ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…