
ArtsHacker’s Super Simple Guide To Mastering Transactional Emails Part 1
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Email marketing is great, no doubt about it. But that should only be one of your primary email oriented points of contact and groups that focus solely on email marketing are missing out on everything transactional emails offer. Transactional Emails Defined Unlike traditional email marketing that relies on messages sent to mass recipients, transactional email focuses on purpose driven messages sent to a single recipient. Typically, transactional emails are connected to a specific action, such ...

Helping Your Donation Page Help You
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With an increasing number of people looking to make donations online, your organizational website has to perform many of the functions that an in-person or mailed appeal have performed in the past. The website Bloomerang can get you started with their 18 point check list for donation pages. Some of the advice you may have come across before, like having your donation form native to your website rather than redirecting donors to PayPal; making sure the ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…