Just when we got used to Millennials and their quirks and buying habits, the next generation is already here. The Founders generation aka Generation Z were born after 1995 and have a different identity then their Millennial predecessors.
Nonprofithub.org recently posted an article by Angela Cuadros defining and explaining the new generation and how nonprofits can interact with them.
- Founders have been surrounded by technological advances, so they are connected to and multitask across 5 screens: TV, phone, laptop, desktop, and any portable music player.
- Since they’ve always had access to the Internet, they’ve never had to live without computers and are consequently, much more savvy with these tools.
- They have different spending habits than the millennials. Since they watched Millennials struggle through the Great Recession, Founders are actually more likely to be financially conservative. They have a deep entrepreneurial spirit and are motivated by advancement not money, even more so than the Millennials.
- Nonprofits can engage with this group by communicating visually and interactively; websites and emails must be mobile-friendly. But, once you’ve hooked them, they prefer face-to-face communication over other forms of engagement.
- Members of this generation have grown up around changing norms, so allow them opportunities to create and to improve upon your cause.
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…