
Which Is Better: Plain Text Or Designed Emails?
A new experiment looks for definitive data on whether a plain text or a designed email will result in more donations. KUOW Public Radio is Seattle’s NPW news station. Their independent, nonprofit newsroom produces award-winning stories, podcasts and events. For a time sensitive fundraising campaign, KUOW decided to test their usual email design against a more simple, stripped down, less designed version to see if it would lead to more donations. You’ll want to read …

Arts Admin State Of Employment Poll, Update 2
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It’s been one month since we started asking readers to complete a short, two question survey designed to measure how the employment status of arts administrators and independent contractors is being impacted by coronavirus related shutdowns. As of today, just over half of respondents indicate they are still working and being paid at my regular full time or part time status, and that’s great news. A quarter of respondents indicated they are still working but …

Guidance On Covid-19 Re-Openings, Even If Only Virtually
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If you are looking for advice on best practices for arts and cultural entities once they are allowed to re-open, Downtown Professionals Network (DPN) has created a website specifically focused on this topic called Reopen Main Street. The advice is broken down by types of business so arts and culture has its own devoted section. Since restrictions on public interactions vary across the country, there is guidance for both live and virtual events. The very …
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…