First of all, if you do email marketing, you should be aware of Really Good Emails. It is a great resource and source of inspiration and their email newsletter is one of the few I subscribe to AND actually open.
Recently they did what happens to everyone occasionally — they sent out an email with an error in it. Upon realizing their mistake, it was time for a mea culpa. This was the rather fabulous oops email that followed:
Here’s why I love this:
- They were honest about their mistake. Everyone makes mistakes every now and again and it is ok to admit it.
- Their messaging in the email is funny and totally on-brand. When we do something like this, I would be willing to bet that we utter at least one curse word (either aloud or in our head) and do a figurative facepalm.
- They turned it into an opportunity to maintain their status as a resource. Showcasing some other oops emails is genuinely helpful for the reader to see different variations on the theme.
Authenticity is the key to engaging communications, no matter the context.
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…