Ever since its launch, #GivingTuesday had become a staple in most nonprofit organization’s fundraising schedule. Since then, it’s become everything from a much-needed holiday giving boost to a trigger for donor fatigue.
I’m very curious to learn more about your experiences. Specifically:
Have you experienced donor fatigue and if so, what steps have you taken to adjust solicitation material?
Do you attempt to take advantage of Facebook’s matching gift potential? The terms are quite complex and there’s no guarantee your organization would receive any matching funds so I’m especially curious to hear about this item.
Take a moment to send along your thoughts, experiences, and observations. The more we share, the better the entire field does at maximizing potential.