How Is Your Organization Approaching #GivingTuesday This Year?


By: Drew McManus

In: Development

Ever since its launch, #GivingTuesday had become a staple in most nonprofit organization’s fundraising schedule. Since then, it’s become everything from a much-needed holiday giving boost to a trigger for donor fatigue.

I’m very curious to learn more about your experiences. Specifically:

  • Have you experienced donor fatigue and if so, what steps have you taken to adjust solicitation material?
  • Do you find the Toolkit Content provided by #GivingTuesday useful?
  • Do you attempt to take advantage of Facebook’s matching gift potential? The terms are quite complex and there’s no guarantee your organization would receive any matching funds so I’m especially curious to hear about this item.

Take a moment to send along your thoughts, experiences, and observations. The more we share, the better the entire field does at maximizing potential.

Drew McManus
Drew McManus
In addition to my consulting business, I'm also the Principal of Venture Industries Online but don’t let that title fool you into thinking I'm just a tech geek. I bring 20+ years of global broad-based arts consulting experience to the table to help clients break the cycle of choosing one-size-fits-none solutions and instead, deliver options allowing them to get ahead of the tech curve instead of trying to catch up by going slower. With the vision of legacy support strategy and the delights of creative insights, my mission is to deliver a sophisticated next generation technology designed especially for the field of performing arts. The first step in that journey began in 2010 when The Venture Platform was released, a purpose-designed managed website development solution designed especially for arts organizations and artists. For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, lead a team of intrepid arts pros to hack the arts, lead an arts business incubator, and love a good coffee drink.
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