Persuasion (Conversion) Made Easy

There’s a terrific article from Lyndon Cerejo in the 7/17/2018 edition of Smashing Magazine that examines a very keep it simple approach to persuading website visitors to conversion. Cerejo reviews what he calls the stages of a persuasion funnel: attention, interest, desire, and action …along with how each stage is influenced by: cognitive (thinking), and affective (feeling). All those combinations of elements influence what he calls persuasive design and the related sages site visitors experience ...

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Get Ready To Begin Paying For Google Maps Integration

On July 17, 2018 Google’s new pricing structure kicks in for the use of Maps, Routes, and Places. You’ll be required to create an account and a billing profile. These changes are all part of the new Google Maps Platform. Good news is the program will help streamline a lot of existing hurdles to use Maps, Routes, and Places but the bad includes required account and billing profile. And when they say billing profile, that ...

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WordPress 4.9.6: A GDPR Compliance Release

If you’re a WordPress user, you might have noticed the recent 4.9.6 update release. This is an important update in that it enables you to help make your site compliant with the European Union’s (EU) new General Data Protection Regulation (GDPR) regulations thanks to the following changes. A New Privacy Policy Setting Admin Panel Ideally, you already have a Privacy Policy page up and running at your website. If you do, this part is super easy to handle; ...

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