To Text Or Not To Text
That is the question. Whether ’tis more effective to send SMS messages to your patrons, or to take a stance against it and by opposing, miss out. With 97% of Americans owning a mobile phone, texting is a way to reach a large portion of our audiences. Also, our inboxes overwhelmed with work and personal emails which can make texting a better way to get a message out to a targeted audience. So, what are ...
Why “Click Here” & “This Link” Are Choices To Avoid For Web And Email Links
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Way back in 2016, ArtsHacker Phil Paschke wrote an article about why you want to begin moving away from using phrases like “click here” in web and digital marketing copy. Fast forward five years and it’s still an issue at a lot of sites but the stakes are a good bit higher now than in 2016. It isn’t difficult to find, common examples include “complete this form,” “click here for more information,” or “download our brochure with this link” ...
A Sales Email Subject Line So Good You Have To Use It
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Looking for a great sales email subject line that leverages buyer’s fear over supply shortages? If so, I have exactly what you’re looking for courtesy of an email that arrived in my inbox over the weekend. Credit where credit is due, the message came from Steele Canvas Basket Corp, a made in the US company that doesn’t rely on providers getting caught up in supply bottlenecks. Arts and culture organizations can take advantage of the ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…