How To Build Social Media Editorial Calendars
Planning content for social media should be a priority, but it is often left at the bottom of a to-do list. I think many arts managers would agree that having a focused plan unveiling their organization or artist’s content is the preferred method, but with the many pressures of office work it does not get done. One remedy that I have found helpful is a seasonal and weekly editorial calendar. The seasonal calendar plots out ...
Don’t Talk About Your Concerts Tell Us Something Else (Content Marketing, Part 3)
Cultivating brand dimension is essential to stand out as a classical musician today. If an artist cannot be distinguished from other colleagues of the same pedigree, how will they make it in the business of performing? Assuming an artist has already developed a solid brand that covers the basics (website, social channels, recordings, and a strong performance track record), how do they perpetuate their brand and significantly elevate it? As marketing guru Seth Godin says, ...
Soft Sell Your Concert Tour with Brand Partnerships (Content Marketing, Part 2)
Any classical musician trying to gain more notoriety often employs this simple tactic: Send emails to contacts with dates/times of upcoming concerts. Shortly thereafter, social media posts announce the engagements. Indeed, relevant information is disbursed, but is it effective? For example, to what degree do fans take note that an artist is performing in London when they have no intent of attending that concert since they live in New York? This past spring, pianist Caroline ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…