Creating A Promo Video For An Orchestra With A Union Media Agreement
Video content is a superb way to garner engagement on Facebook. Clearly, you can use videos to promote across social media, but it works particularly well on Facebook. Recently, I was tasked by the Allentown Symphony Orchestra to promote their concerts. One concert featured the three-time Grammy Award-winning saxophonist Branford Marsalis playing with the ASO. Perhaps other marketing people can empathize when I say it’s hard to create from nothing. In other words, what does ...
How To Increase Page Likes From 2,000 To 32,000
There is one metric you can “throw down” that is often impressive to listening ears. No matter what level in the arts hierarchy you may be placed, having a large number of Facebook page likes overall is essential. It pleases board members, donors, presenters (if you are an artist), and the general public. This is possible through Facebook page promotion. Over the past year I had been tasked to improve the social profiles of the ...
How to Promote Your Facebook Posts
There is a cheap, but effective trick with Facebook advertising: a little money goes a long way. Boosting individual posts can make the difference between content seen by few to seen by many. Here is a quick guide to promoting individual Facebook posts. Below is an example of what $30 bought with Facebook advertising. You will note that it reached over 8,000 people and garnered 126 likes and 38 shares. Below is a different example ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…