Work On Those Re-Opening Venue Images

Even pre-Covid the general guidance for promotional images and text was to focus on the audience experience. Regardless of whether the venue you perform/show your work at is allowed to open, that is doubly true now. Except that in the past you would want to depict many people enjoying an experience in close proximity to each other. The focus now is on a safe experience over a raucous, energizing experience. While that description seems pretty demotivating and counter-intuitive to all your instincts, the fact is that a “sold out” socially distanced experience … Read more

Yes, Data Driven Decision Making. But What Data Is Important?

There is a big push, correctly, for arts organizations to employ data driven decision-making processes. However, not all data is of equal value. Colleen Dilenschneider recently made a good post separating data into diagnostic metrics, key performance indicators and vanity metrics. The most valuable data for an organization is key performance indicators (KPIs). Most data points are diagnostic metrics which, while valuable, support KPIs rather than measure progress toward organizational goals. Vanity metrics make you look impressive, especially in front of your governing board, but are not really useful in measuring the … Read more

You Can’t Just Let People Tear Your Clothes Off Anymore

Recently, International Alliance of Theatrical Stage Employees (IATSE), the union which has members working in performing arts venues, convention centers, movies, and television productions, recently released their Covid-19 reopening guide. If you work in an environment that employs IATSE members, it is worth reviewing the guidelines to get a sense of what the union expects working conditions to look like. By and large, the guidance on the first 19 pages doesn’t differ substantially from some of the other guidelines that have appeared here on ArtsHacker. If you have pored over the guidance … Read more

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