Activating Demographics

One Simple Change To Google Analytics Anyone Can Do (and everyone should)

Google Analytics (GA) is a remarkable resource but too many arts marketers aren’t able to leverage everything it has to offer. It’s not from a lack of trying or desire; in many cases, GA can simply seem overwhelming; fortunately, Google rolls out a seemingly endless stream of improvements and over the past year, many of those have been geared to one-click-simple changes; case in point, activating demographics and interest reports. Previously, this little gem required ...

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Mastering The Art Of Screencaps

Mastering The Art Of Screencaps

How many times have you endured the frustration of exchanging half a dozen email messages when one would have sufficed due to a lack of visual frame of reference for something like a specific element within a website or a piece of print material still in the design stages? Fortunately, one of the most useful skills you can develop to cut through the frustration and get the feedback you need is learning to master the ...

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Punctuation Guide

Learn To Communicate Clearly With These Punctuation & Grammar Guides

In an age of twitter lingo, texting, and autospell it can become all too easy to let your grammar and punctuation chops get rusty; fortunately, we have a few guides you can keep handy that will help you stay sharp. The Punctuation Guide This enormously useful guide (h/t LifeHacker.com) is stupid simple to use, all you need to do is click on a punctuation mark and learn all about it alongside a quick list of ...

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